FOR ESTABLISHEd SMEs & SMBS
We turn “boring” B2B suppliers & local businesses into category‒leading authorities
The partner combining scientific advertising and proven B2B marketing experience to attract premium clients and make your brand impossible to ignore, all done for you
As your marketing partner we bring German precision and Dubai market experience to help you take your market by storm and find more qualified B2B clients.
1
Create converting content
Turn your expertise into content that sells with videos, ads, and stories that position you as the obvious choice in your market
2
Generate high-quality client inquiries
Get a steady stream of qualified leads through campaigns built on millions in ad spend across Meta, Google and beyond.
3
Supercharge your sales process
Close more deals faster with proven scripts, funnels, and sales assets that shorten cycles and increase conversions
The 3 chronic mistakes holding back growth
Mistake 1
Generic content on social media (if any)
Many B2B companies either ignore social media completely or post dry, repetitive content that no decision-maker cares about.
Specs, team photos, or “Happy Holidays” posts don’t drive pipeline.
Mistake 2
Low-quality leads from outdated strategies
Many businesses still rely on exhibitions, cold outreach, or non-targeted ads and get leads that waste time.
Engagement metrics and “likes” don’t pay the bills.
Mistake 3
No system for turning interest into sales
Even with solid leads, most suppliers lose deals due to slow replies, unclear offers, or lack of follow-up.
If your sales process isn’t tight, leads slip through the cracks.
Get your digital lead generation right, once and for all.
What to expect from our work
Predictable customer acquisition
Get a steady stream of pre-qualified B2B inquiries from buyers who are ready to talk, not just “looking around”
A permanent system and not a one-time campaign or test
No more cold outreach, guessing, or inconsistent inquiries, just a predictable stream of real buyers.
Sales process upgrade for your internal team
We review and optimize how your sales team handles leads, from first reply to closing.
Market positioning that turns you into the #1 choice
Category leader status in your industry, ensuring you are recognized as THE provider of choice.
Industries we have transformed
Traditional B2B suppliers
Hospitals and clinics, comprehensive family healthcare, luxury wellness and spa services, gym and fitness centers.
Design & Technical Solutions
Digital solutions and IT consultancy, software development and IT services, online platforms, cloud computing and cybersecurity providers.
High-Value B2B Solutions
Digital solutions and IT consultancy, software development and IT services, online platforms, cloud computing and cybersecurity providers.
F&B trading companies
Hospitals and clinics, comprehensive family healthcare, luxury wellness and spa services, gym and fitness centers.
IT & Software Solutions
Digital solutions and IT consultancy, software development and IT services, online platforms, cloud computing and cybersecurity providers.
Corporate services and accounting
Digital solutions and IT consultancy, software development and IT services, online platforms, cloud computing and cybersecurity providers.
Let our results do the talking
The customers below refer to 37 Consult which is the agency I am operating from
"I was searching for an agency here in the UAE with the same mindset that really cares about their clients and this is something I found in Dario and 37 Consult
Daniel Zacher
Founder of Roofsealing.ae
"Within two weeks we were getting crazy results and our workshops were sold out, sold out, sold out… I just wish we started sooner"
Raz Hansrod
GM of Gulf Photo Plus
"Social media content calendars and organic content does not generate new revenue"
Sabine Karam
Founder of idiet.ae and heathbox
"He's been getting me leads, like crazy. Sometimes I only block my calendar, so I cannot take more leads anymore"
Alain Kassis
Founder of Delicrew
EX-GM of Talabat
"We recommend 37 Consult because they give you the results they promise"
Lilli Pfannenstiel
Founder of Extent.ae
"I get people coming up to me now and saying: I really like your new ads, you are GrowHub.. that never happened to me before"
Ahmed Sattar
CEO from growhub.ae
"We achieved 16% conversion ratio and over 900 leads in the first 5 months"
Reza Alavi
Founder of RealPilates
"We generated around 8500 leads and were able to convert 10% to actual sales"
Mohammed Albatouty
CMO of Stryx Sports
A few more successful clients
Our Innovative 3‒Step Approach
The 37Method® transforms how B2B companies attract and convert clients by aligning three essential layers of communication: visual, verbal, and behavioral
STEP 01
The Eye
We turn your expertise, products, and projects into visual proof that instantly communicates credibility and modernity.
STEP 02
The Voice
We craft verbal messaging that simplifies complex offerings into language decision-makers understand and trust.
STEP 03
The Echo
We collect behavioral data from campaigns and refine every touchpoint so performance compounds over time.
About Dario Lapp
Marketing professional with over 10 years experience
Dario Lapp is the founder of 37 Consult, a performance-driven marketing agency that helps B2B companies, suppliers turn complex offers into clear, lead-generating systems especially in industries where most agencies struggle to deliver.
With over 10 years of experience and 250+ businesses supported across sectors like real estate, logistics, industrial products, and consumer brands, Dario has built a reputation for turning underperforming marketing into real business results.
Undeniable success in various industries
Our focus is on outcome-based marketing combining sharp positioning, direct-response copy, and full-funnel lead generation. The team is behind several regional success stories, including the viral breakthrough of a Dubai-based chocolate brand, which reached international media and shaped whole industries.
Dario’s work is grounded in clarity, precision, and systems that scale, not vague branding or generic growth promises.
Clients choose 37 Consult when they want a partner who understands both marketing and business — and can prove it.
Unconventional and creative solutions are the key to surpassing the masses
How can you get in contact with us
01
Fill out the inquiry form
You schedule a free initial consultation by filling out the form. Then, select your preferred appointment time.
02
Find out if we can help
We will call you on your mobile to find out if our strategy will help you over a 10-15min call.
03
Consultation
If we can, a longer zoom call is scheduled where we are going to show you how we can help you.
Everyone in our team is located in Dubai
We are a team of experienced professionals
Dario Lapp
Founder & Head of Marketing
Hamza Javed
Marketing & IT
Alina Hayat
Creative Director
Tina Kayat
Office & Client Management
Umer Noman
Creative Lead & Execution
AI
That sets us apart from the average "social media agency"
Strategic consulting, rather than just an agency.
We don't just generate new leads, we optimize your whole sales processes based on over 8 years of SME marketing experience to help your business achieve higher revenue.
You have a true expert as your personal point of contact
We work different than most agencies, we do not work with project managers. Instead you’ll have a dedicated expert with years of experience in online client acquisition in the B2B scene.
Uncompromising customer results over the years.
In the end, only one thing matters: results. As a well-established provider in marketing industry, we deliver outstanding client outcomes and hold ourselves accountable to the highest standards.
Check out our 4.9 star rating on Google.
Questions & Answers
Do you have experience in my industry?
We specialize in industries that are complex, overlooked, or not traditionally “sexy” from industrial lighting to logistics, niche manufacturing, and technical services. If your offer is hard to market or explain, you’re exactly who we work best with.
How are you different from typical agencies?
We don’t just run ads or design pretty pages. We build a complete marketing and lead generation system: sharp positioning, high-converting content, custom funnels, and real B2B demand, all tracked, measured, and optimized for your business.
What does the process look like?
After you apply, we’ll review your business and see if there’s a fit. If yes, we’ll start with a strategy call, map out your custom plan, and guide you through setup step by step. No marketing knowledge needed, we bring the structure.
When can I expect results?
Most clients see qualified inquiries within the first 14–30 days of launching. From there, the system scales and compounds over time, designed to bring long-term, stable results.
What if I already have marketing running?
That’s totally fine. We’ll audit what’s working and what isn’t. In most cases, we either optimize existing content or replace underperforming campaigns with a clear, conversion-driven strategy that delivers better ROI.
How it feels
.. when marketing is done with love
We are based in Dubai
Apply now for a free initial consultation!
Please note: It is unfortunately not possible for us to serve more than a handful of clients and deliver strong results at the same time.
Our service is in high demand. To work with us, an application is necessary. In a free initial consultation, we will find out which strategies are best suited for your business and what leverage will lead to your next breakthrough.
Click the button below to access the application:
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