Case study · IT & Software · Domain registrar

A market leader was born

This case study shows how good content and advertising make you the market leader in a very short time.

67%
Year-on-year growth
#1
Biggest .ae domain seller
8 mo
From 2nd place to market leader

Wahid approached 37 Consult in early 2022 seeking a competitive advantage in online client acquisition. During the initial consultation, we identified his "hero product", the most impactful service to lead with. That focus shaped the whole strategy: brand positioning, audience understanding, and messaging built to convert on paid channels.

Actively involved, not just managing

Unlike previous agency partners, our team stayed hands-on, producing content, managing campaigns, and supporting video creation. Results appeared within the first week: more sales, more traffic, and more inquiries.

Why video became the differentiator

Local SEO already ranked well, but social media was generating minimal sales. Video content became the strategic differentiator. Video gives you the chance to deliver emotions and benefits far more effectively than static posts ever could.

The outcome

Within 12 months, public domain-registrar data confirmed he had overtaken every competitor, officially becoming the market leader, with 67% year-on-year growth.

Can we help you too?

Success is never automatically replicable, but the methodology behind it is. If you want to become the obvious choice in your market, let us find out if we can help.

Schedule a consulting session